The Paypers. Insights in payments.

QIWI Wallet www.qiwi.ru Mr. Yuri Demidovich, Senior Vice President Email: psp@qiwi.com
QIWI is the most demanded payment method in Russia. Problem: Russia is a cash based country, only 5% of all issued cards are used for retail transactions. Solution: QIWI cash collecting network (180,000+ cash acceptance points, including 120,000+ self-service kiosks in all regions of Russia and other CIS states) and QIWI Wallet ...
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Geographical presence	Asia/Pacific, Europe, Middle East/Africa
Market segments	Gaming, Other, Retail
Keywords	Payment, alternative, cash, e-wallet, e-commerce, e-invoice, m-commerce, Russia
Active since	2004

News

QIWI launches physical card

Credit cards	Visa, MasterCard
Debit cards	Visa Electron, MasterCard Maestro
Prepaid cards	QIWI Visa Virtual
Online banking	By 10 leading retail banks of Russia
E-wallet	QIWI Wallet (37 million accounts)
Mobile/SMS/IVR	4 major Russian MNOs (90% of all mobile users)
Alternative payment methods	M-commerce (prepaid MNOs accounts)
Offline	120k self-service cash payment kiosks in all cities & towns of Russia (shops, stations, public areas), 60k cash collecting points
Connected companies(#)	150 banks; 10,000 QIWI franchisees (kiosk owners); 7,000 mobile shops by 6 retail networks
Companies PSP is connected to	3,500 payees, 1,500 e-commerce websites
Settlement currencies (acquirers)	RUB, USD, EUR, GBP, CNY

Unique selling proposition	Most popular method in Russia is to pay in cash via more than 180k payment collection points. Among 3500 of merchants QIWI work with: mobile operators, Internet and TV providers, housing and utilities, public institutions, I-shops, e-wallets, online games, airlines and railway companies, insurance, MLM, banks and many others. QIWI also provides money transfers, virtual Visa cards and gift cards, press subscription, lotteries, transport tickets, microfinance. QIWI is available through various interfaces – terminals, web, mobile applications, SMS commands, social network‘s applications. QIWI allows its users to pay for goods and services with wide range of payment methods – cash, personal QIWI account, bank cards, mobile commerce, social network‘s currencies, bank account, PayPal and other e-wallets.
Core services	direct top-up, e-invoicing, cash payment collection, alternative channels of payment
Pricing	On request
Collecting payments?
Distributing payments?
Fraud prevention (measures)	Internal fraud protection systems: limits, blacklists, timing; notification/confirmation by SMS/voice; CVV/CVC, 3-D Secure
Fraud prevention partners	Integrum, CredInform, Bureau van Dijk; Partnership banks (including Raiffeisenbank, Alfa-Bank, Citibank, Banque Société Générale Vostok etc.)
Credit management (services)	Online microcredit
Other services	Advertising on the kiosk network, IP callback, lottery
Third parties	In-house development

Direct connections supported?
Batch processing?
Per order processing?
Merchant pages (direct model)?
PSP pages (redirect model)?
Interface	XML, web services, ISO 8583; UI: kiosk embedded, web, widgets, mobile apps, SMS, USSD, PC app, ATM, POS terminal
Security	HTTPS, SSL, PKI, digital signature, CVV/CVC, 3DS, eToken

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