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Alibaba and NDRC close the rural conquest deal

Wednesday 17 February 2016 | 01:57 PM CET

China\'s National Development and Reform Commission (NDRC) and Chinese ecommerce conglomerate Alibaba Group have signed a strategic partnership agreement for a 3-year cooperation initiative on turning entrepreneurs in more than 300 pilot counties and towns into rural ecommerce `developers`.

Alibaba will provide support to rural-focused ecommerce service provider Rural Taobao, operated by Alibaba's C2C ecommerce website Taobao, to help establish rural ecommerce projects, marbridgeconsulting.com reports. For impoverished areas, Alibaba will provide financial assistance depending on local circumstances.

The NDRC will also encourage pilot projects conduct training programs to develop and train rural ecommerce personnel. Alibaba will establish approximately 100 county-level service centers and 10,000 township-level service stations in approximately 100 pilot project locations selected by the NDRC by 2019.

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