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Adoption of biometric authentication increases among shoppers

Thursday 10 December 2015 13:12 CET | News

Advances in biometric authentication technology is slowly shifting consumers away from using passwords for authenticating online purchases, a recent study shows.

According to a MasterCard global survey, emerging biometric authentication technologies include the MasterCard Identity Check, the credit card issuer’s new payments system that enables consumers to make online purchases using facial or fingerprint recognition technologies.

In a survey of approximately 10,000 consumers, Mastercard found that 53% of shoppers said they forget their passwords on more than one occasion per week.

Additionally, more than one-third of these shoppers abandoned an online purchase after forgetting their password.

MasterCard recently completed pilots of MasterCard Identity Check in the US and the Netherlands.


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Keywords: online fraud, online security, cyber security, fraud prevention, biometric authentication, digital identity
Categories: Fraud & Financial Crime
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Countries: World
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Fraud & Financial Crime






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