Equifax teams up with iovation

The solution is aimed at helping to protect online and mobile customer access from identity theft, account takeover and other fraudulent activity. Equifax will combine its Identity and Fraud Solutions Identity Proofing and Progressive Authentication that support verifying and authenticating identities with iovations ReputationManager 360 that helps prevent fraud by leveraging shared device reputation intelligence.

This new combined offering from Equifax and iovation provides multi-layered fraud mitigation during customer enrollment and ongoing transactions to help protect against key issues such as account takeover, synthetic and true-name fraud, data breaches and internal fraud risks.

Equifax Identity and Fraud (IDF) platform offers a solution to help positively verify and proof online identities using consistent and objective score-driven analytics that incorporate multiple data assets including credit and proprietary data sources. By evaluating the propensity of a device to be used for fraudulent online activity, ReputationManager 360 enhances Equifax solutions to let businesses more effectively mitigate fraudulent activity. After the risk is assessed the consumer can then be presented with an appropriate authentication challenge through Equifax multi-factor authentication technology.

With its ReputationManager 360 service, iovation tracks the online behavior of about 1.5 billion devices from around the world. By using iovations device reputation intelligence, businesses can determine whether any device has been or is likely to be a source of fraudulent transactions.