According to a study conducted by Javelin Strategy & Research, consumers spent over USD 1.4 billion on ID protection subscriptions between late 2013 and 2014, and another 23.9 million individuals held a free subscription.
Findings show that consumer adoption of ID protection services is growing but still experiencing high churn rate. Unfortunately, nearly a third of all subscribers withdrew from the direct-to-consumer market in 2014 for a number of reasons.
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