E-identity, Security & Online Fraud

SecureBuy offers free payment consumer authentication

Friday 6 December 2013 | 11:31 AM CET

SecureBuy, a provider of anti-fraud solutions for e-commerce merchants, has made available its SecureBuy 3-D Secure MPI for free to payment industry acquirers, service and solution providers.

Developed by Visa a decade ago, 3-D Secure is known by merchants and consumers as Verified by Visa, MasterCard SecureCode and American Express SafeKey. The 3-D Secure payer authentication is a solution that allows merchants to authenticate a consumer with the consumers' issuing bank. By invoking the 3-D Secure process, merchants gain the ability to shift financial/chargeback liability for the transaction to the cardholders' bank. 

SecureBuy partners may use the SecureBuy 2.0, 3-D Secure MPI to create their own solutions to trigger payer authentication or offer it in a standalone environment. Partners are restricted from reselling the 3-D Secure MPI by itself for monetary gain. SecureBuy additionally requires partners' clients to register on the SecureBuy website and comply with all card brand/network rules and regulations.

In recent news, SecureBuy has developed a new technology to upgrade the 3-D Secure payer authentication process for merchants also known as Verified by Visa and MasterCard SecureCode.

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