Cross-border ecommerce is gaining traction with almost 40 percent of consumers having purchased goods online from outside their country of residence.
Food and beverage - said to be the largest retail category in the US by a wide margin, registering USD 600 billion a year in sales – is also identified as the category that has been disrupted by ecommerce to the least degree, according to an ETRetail.com article, citing a recent study.
Non-UK e-tailers may lose Generation Y online shoppers by failing to convert browsers into buyers at the checkout.
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