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Cross-border Ecommerce - The Paypers

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The Cross-Border Ecommerce Community (CBEC) has been set up to pool information and expertise that will help companies take advantage of global opportunities for profitable, cross-border ecommerce. The founding members of the CBEC are PayVision, PAY.ON, ReD and World IT Lawyers. Read more

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Japan

Mobile commerce and online shopper behaviour in Japan

Read below more about ecommerce growth, ecommerce sales and cross-border ecommerce in Japan

Detailed information to be found in the Cross-border Ecommerce Report - Japan

Japan is a country which has continued to innovate technology-wise and when it comes to the ecommerce sector, the situation is no different. Read below more about ecommerce growth, ecommerce sales, cross-border and mobile commerce evolution in Japan. • Internet Penetration
-101.5 million internet users, 80% internet penetration
• Mobile Penetration
- 136.6% (98% 3G services). 66 million Japanese mobile internet users (66%) surf the web daily, a number which will be estimated to increase to 93 million in 2016 (84% mobile internet penetration)
• Tablet Penetration
- 11% tablet penetration
• Smartphone Penetration
- 33%
• Online Shoppers
- With 73.3 million online shoppers, Japan ranks worldwide on the 3rd position after China and the US. 70% of Japanese internet users shop online, 80% has an account on Rakuten Inc.
• Ecommerce Sales
- USD 64 billion total ecommerce sales in 2012, 20% of which was generated by mobile commerce. Forrester expects total ecommerce to have grown to USD 97 billion by 2016. B2C ecommerce sales grew from USD 112 million in 2011 to USD 127.8 million in 2012. (USD 140.4f in 2013). Japan remained the largest B2C ecommerce market in Asia throughout 2012, but its leading position will be surpassed by China by the end of 2013.
• Ecommerce Penetration
- 97%
• Ecommerce CAGR
- Expected average CAGR +11% for B2C ecommerce from 2012 to 2016: from USD 64 billion in 2012 to USD 96 billion in 2016 (+52.5% for B2C + C2C)
• Ecommerce GDP
- USD 5.9 billion in 2012
• Mobile commerce
- 47% of Japan’s online shoppers use their mobiles and tablets (mobile commerce)
- 20% of ecommerce was in fact mobile commerce (USD 12.8 billion) • Cross-Border Ecommerce Opportunities:
- The sales volume Japanese online shoppers purchasing from the US and Chinese e-merchants decreased in 2011, as compared to the data in 2010.
- US: USD 146 million in 2011 (USD 334 million in 2010)
- China: USD 5.2 million in 2011 (USD 24.9 million in 2010)
- The sales volume of US online shoppers purchasing from Japanese e-merchants decreased in size, while the volume of Chinese online shoppers purchasing from Japanese ecommerce sites increased
- US: USD 488 million (USD 635 million in 2010)
- China: USD 1.14 billion (USD 1 billion in 2010)
- The size of purchasing volume by Japanese consumers on ecommerce sites in US and China is still relatively low, while the size of purchasing volume by Chinese consumers on Japanese ecommerce sites is increasing. One of the major reasons for this stagnation is caused by the language barrier.
Read the complete text (including sources) about mobile commerce, online shopper behavior, ecommerce growth, ecommerce sales, cross-border ecommerce in the downloadable country report.

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