This overview was first published in ‘eCommerce Insights and Trends Snapshot: Brazil’, an eBook produced in association with our partner ACI Worldwide – and based on data from ACI Worldwide. Download your free copy of the eBook below to gain access to a comprehensive analysis of the insights that matter most when measuring the size and type of opportunities in the ecommerce market in Brazil.
As one of the most advanced ecommerce markets in Latin America, Brazil is expected to continue to flourish over the next few years. Presenting many opportunities for businesses that wish to penetrate this market, the Brazilian ecommerce space also brings about specific complexities. During the last couple of years, cross-border ecommerce revenues registered fantastic growth – and the trend continued over the past 12 months, with the cross-border transaction value increasing by 92%.
Mobile payments accounted for 13% of all ecommerce traffic, compared to desktop devices which accounted for 87%. Despite the ratio of mobile payments compared to desktop payments being low, the value of mobile transactions has increased by 111%. All these developments are proof that the payments and ecommerce ecosystems in Brazil are experiencing great changes, and in order to grasp this opportunity, digital players should definitely consider them before entering this market.
214 million
0-14: 2011 – 24.3%, 2021 – 20.5%
15-64: 2011 – 69.7%, 2021 – 69.6%
65 and above: 2011 – 7%, 2021 – 9.9%
77.8
46
88
55.4
18-24: 85%
35-49: 63%
50 and above: 32%
2021: USD 41,130 million