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Detailed information to be found in the Cross-border Ecommerce Report - Germany
The German ecommerce market is a strong force, both in Europe and worldwide; accounting for 25% of the European ecommerce turnover, and ranking 5th in the world with online sales volume. Germany also sits among the world leaders in cross-border ecommerce, behind only the US and the UK. Mobile commerce is a significant trend in Germany, with 10% of all online sales being made via a mobile device.
• Total Population
- 82.6 million
• Age Breakdown
- 42% of the population in Germany are between 25 and 54.
- Christianity is the dominant religion in Germany, with 34% Protestant and 34% Roman Catholic.
• Urban Population
• Internet Penetration
- 71.1 million
• Mobile Penetration
• Tablet Penetration
• Smartphone Penetration
• Online Shoppers
- 63.9 million
- 90% of all internet users buy goods or services online
• Ecommerce Sales
- EUR 49.7 billion (goods and digital goods)
• Ecommerce Penetration
• Ecommerce CAGR (2012 – 2013)
• Mobile Commerce
- Mobile commerce sales in Germany reached over 10% of the total online retail sales in 2013.
- EUR 4.97 billion
• Mobile OS Platforms
- Android is the preferred mobile operating system in Germany, with the lion’s share of the market at 77.8%.
Cross-border Ecommerce Opportunities
• Germany is the third most active country worldwide both in import and export ecommerce, third to only the US and the UK.
• Estonia has a developed trade route with Germany; the largest proportion of cross-border ecommerce purchases arrive from Germany. As a result, Eesti Post and Deutsche Post DHL have agreed to develop additional services to facilitate and develop cross-border ecommerce.
• German online merchants mostly sell, in number of cross-border sales, to France (5.9 million), Austria (5.5 million), Italy (5 million), Spain (3.9 million) and the Nordics (3.5 million).
• German online shoppers mostly buy cross-border, in number of cross-border sales, from the UK (11.1 million), the US (8.6 million, and China (6.2 million).
Language as a Key Driver
• The official language of Germany is German, spoken by 95% of the 82.6 million population.
• German is spoken in neighbouring Austria (7.5 million people) and Switzerland (5.2 million people) Other European countries with a German-speaking majority include Luxembourg (0.48 million) and Liechtenstein (0.03 million).
• There are German speaking communities in the US (5 million people) and Brazil (1.4 million people).
• Non-native languages include Turkish, spoken by around 1.8% of the population, and Kurdish, by 0.3%.
• German is spoken natively by about 100 million people, making it the most widely spoken native language in the European Union.
Read the complete text (including sources) about mobile commerce, online shopper behavior, ecommerce growth, ecommerce sales, cross-border ecommerce in Germany in the downloadable country report.
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