Indonesia has seen significant growth in internet and ecommerce penetration in the recent years. With the advent of cheap and diversified smartphones and tablets, Indonesia is seeing a trend of new web users who first access the internet through their mobile phone, representing huge potential for mobile commerce. • Internet Penetration - 24.7% • Mobile Penetration - 117% • Tablet Penetration - 7% • Smartphone Penetration - 23.8% • Online Shoppers - 3.7 million • Ecommerce Sales - USD 0.9 billion in 2011, projected to grow to USD 10 billion in 2015 - The most successful ecommerce websites in Indonesia are selling products with a value of less than USD 17 - On Sukamart (Indonesian online supermarket) the average basket size is USD 25 – USD 42 - In Indonesia, most online shoppers prefer to save time rather than money - Half of Indonesian consumers who currently don’t shop online are interested in making online purchases and will probably do so in the next 12 months • Ecommerce Penetration - 8.1% penetration • Ecommerce CAGR (2007 – 2013) - 48.3% • Mobile Commerce - In 2013, mobile commerce value was estimated at USD 8.5 million. - According to the MasterCard online shopping survey conducted in November and December 2012, Indonesians top the Asia Pacific region with more than half of the respondents (54.5%) using their smartphones to shop in the last three months. • Mobile OS platforms - The preferred mobile software for Indonesians is Blackberry at 27%, along with Symbian, at 20%. Cross-border Ecommerce Opportunities • Korean and Chinese ecommerce players have entered the Indonesian market, thus fuelling growth. • Indonesian PSP Doku has partnered with PayPal, allowing Indonesian merchants to reach cross-border customers. • Indonesia was one of the fastest growing PayPal Malaysia export markets in 2013 (56% YoY) and Indonesia was also among Malaysia’s top 3 overall export corridors for 2013. Language as a Key Driver • The official language is Indonesian (locally known as Bahasa Indonesia), a variant of Malay. • Indonesia is the 4th most populous nation in the world. Of its large population, the number of people who fluently speak Indonesian is approaching 100%, thus making Indonesian one of the most widely spoken languages in the world.