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The ecommerce sales for buying products on the internet is well embedded in French consumerism and France is the third largest ecommerce market in Western Europe. Driven by a long history of traditional mail order the supporting logistics market is well developed with strong competition to the local postal incumbent (La Poste).
In terms of delivery cost France lags behind other European countries like Germany and the Benelux and, in part, this efficiency disadvantage has been ‘circumvented’ by delivery to Pick-Up Point avoiding the cost of the last half-mile.
Cross-border commerce is still only a fraction of total and in many cases the returns management and reverse logistics is considered to be a main prohibitive factor.
Return ratios for online sales range from 7% for general goods to 15 % for electronics and over 40% for fashion. For over 70% of online shoppers an easy returns solution is a key decision factor in their buying decision. Returns, or rather the ease of same, therefore; drive sales.
What distant sellers need to realize primarily in the electronics and battery area is that it is obligatory to register the quantity of items that are put to market. The so called European WEEE regulation obliges manufacturers and retailers to be registered and report also the items that are taken back from the market.
In many cases there are also options to prevent items ending up to be classified as waste and create a second life with specialized refurbishing companies. Britcom is a key player in domestics appliances and smaller electronics, but there are also good options via Ebay.
Good Returns Management Helps You Grow
The cross border market nowadays is the fastest growing and therefore offers you the most possibilities to win new customers. Moreover international customers spend more per transaction and often return rates are significantly lower. So next to a good transaction management the returns often provide a challenge to enter into new markets.
The challenge to link all the transaction, client and logistics information is already a challenge in domestic markets let alone in a return of cross border ecommerce sale. Working with specialists in this area, like Cycleon the award winning logistics company, is taking away the hassle while being able to concentrate on the marketing of your product.
For more information on International Reverse Logistics solutions, visit www.cycleon.com
In-depth information about ecommerce logistics, refurbishment, remarketing, returns process, customer returns and reverse logistics in France to be found in the Cross-border Ecommerce Report – France.
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