The Cross-Border Ecommerce Community (CBEC) enables Merchants, Payment Service Providers, ISOs and Acquiring Banks to access valuable content about mature and developing markets that can support strategic decision-making. Read more
Detailed information to be found in the Cross-border Ecommerce Report – Italy
After years of lagging behind other thriving e-retail economies in Western Europe Italy has been recording significant increases of greater than 20% since 2012.
The Italian B2C delivery market has been dominated by domestic players such as Poste Italiane; SDA (part of the Poste Italiane group) and Bartolini until fairly recently. In 2009 Hermes entered the Italian market with a network that by now has grown to 65 delivery depots and 1,000 delivery vehicles which compares to SDA’s 85 depots and 4,000.
While Italian Online Shoppers predominantly buy from domestic web shops, Italian Merchants are very much aware of the opportunities presented by cross-border ecommerce. 55% of these merchants successfully apply a cross-border strategy and on average. In Europe, Italian web shops primary serve French, German, English and Swiss online shoppers.
Return ratios for online sales range from 5% for general goods to 15 % for electronics and over 40% for fashion. For over 70% of online shoppers an easy returns solution is a key decision factor in their buying decision. Returns, or rather the ease of same, therefore; drive sales.
What distant sellers need to realize primarily in the electronics and battery area is that it is obligatory to register the quantity of items that are put to market. The so called European WEEE regulation obliges manufacturers and retailers to be registered and report also the items that are taken back from the market.
In many cases there are also options to prevent items ending up to be classified as waste and create a second life with specialized refurbishing companies. Britcom is a key player in domestics appliances and smaller electronics, but there are also good options via eBay.
Good Returns Management Helps You Grow
The cross-border market nowadays is the fastest growing and therefore offers you the most possibilities to win new customers. Moreover international customers spend more per transaction and often return rates are significantly lower. So next to a good transaction management the returns often provide a challenge to enter into new markets.
The challenge to link all the transaction, client and logistics information is already a challenge in domestic markets let alone in a return of cross border ecommerce sale. Working with specialists in this area, like Cycleon the award winning logistics company, is taking away the hassle while being able to concentrate on the marketing of your product.
For more information on International Reverse Logistics solutions, visit www.cycleon.com
In-depth information about ecommerce logistics, refurbishment, remarketing, returns process, customer returns and reverse logistics in COUNTRYNAME to be found in the Cross-border Ecommerce Report – Italy.
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