The Cross-Border Ecommerce Community (CBEC) enables Merchants, Payment Service Providers, ISOs and Acquiring Banks to access valuable content about mature and developing markets that can support strategic decision-making. Read more
Detailed information to be found in the Cross-border Ecommerce Report – Poland
With 65% of penetration; i.e. the percentage of the country’s internet population who have shopped online, Poland is behind Western Europe’s top, the UK, with 87% followed by Germany (81%) and France (78%) and this number has been relatively stable since 2010. Alongside Polish Post (Poczta Polska), who carry approximately 1.9 billion deliveries per year, InPost and PGP Polska Grupa Pocztowa operate in the letter and parcel market as domestic players.
Whilst interest of Polish retailers in cross-border trade is higher than the EU average (66% of Polish retailers versus EU-wide 55%) many state they feel restricted by contract-law related obstacles. Finding out about foreign contract law; different consumer protection rules and solving contractual disputes are being cited as the main barriers.
The level of knowledge of the rights of online customers is relatively low. People who do not buy via the Internet most frequently admitted to their ignorance (74% to 78% said “I don’t know”). Of online shoppers 33% are concerned about paying but not receiving the item and 14% worry about not being able to return an item which does not meet their expectations.
What distant sellers need to realize primarily in the electronics and battery area is that it is obligatory to register the quantity of items that are put to market. The so called European WEEE regulation obliges manufacturers and retailers to be registered and report also the items that are taken back from the market.
In many cases there are also options to prevent items ending up to be classified as waste and create a second life with specialized refurbishing companies. Britcom is a key player in domestics appliances and smaller electronics, but there are also good options via eBay.
Good Returns Management Helps You Grow
The cross-border market nowadays is the fastest growing and therefore offers you the most possibilities to win new customers. Moreover international customers spend more per transaction and often return rates are significantly lower. So next to a good transaction management the returns often provide a challenge to enter into new markets.
The challenge to link all the transactions, client and logistics information is already a challenge in domestic markets let alone in a return of cross border ecommerce sale. Working with specialists in this area, like Cycleon, the award winning logistics company, who cover Europe with 18 regional returns facilities and a European network, is taking away the hassle whilst enabling their clients to concentrate on the marketing of the product.
For more information on International Reverse Logistics solutions, visit www.cycleon.com
In-depth information about ecommerce logistics, refurbishment, remarketing, returns process, customer returns and reverse logistics in Poland to be found in the Cross-border Ecommerce Report – Poland.
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