The Cross-Border Ecommerce Community (CBEC) enables Merchants, Payment Service Providers, ISOs and Acquiring Banks to access valuable content about mature and developing markets that can support strategic decision-making. Read more
Detailed information to be found in the Cross-border Ecommerce Report – Spain
With 54% of penetration; i.e. the percentage of the country’s internet population who have bought online, Spain is behind Western Europe’s top. The Spanish postal operator, Correos, is now making efforts to embrace the demands of e-commerce with carriers like Seur and MRW having focused on this market for a number of years already. Whilst Seur concentrated on home delivery, MRW operate a hybrid of home delivery and pick-up locations.
Cross-border commerce is still only a fraction of total and in many cases the returns management and reverse logistics is considered to be a main prohibitive factor. This is particularly true for Spain given that much of e-commerce is driven by language, rather than by geography, which places much of Spain’s cross border customers in South America and therefore; extra EU.
Spanish internet shoppers are relatively flexible when it comes to the method of a return shipment; collection from home and drop off at a return location are almost equally accepted.
What distant sellers need to realize primarily in the electronics and battery area is that it is obligatory to register the quantity of items that are put to market. The so called European WEEE regulation obliges manufacturers and retailers to be registered and report also the items that are taken back from the market. An example would be a coffee machine which is end-of-life, needs registration (often in bulk) in the right registry. Noncompliance can bring fines of thousands or Euro’s.
In many cases there are also options to prevent items ending up to be classified as waste and create a second life with specialized refurbishing companies. Britcom is a key player in domestics appliances and smaller electronics, but there are also good options via Ebay.
Good Returns Management Helps You Grow
The cross border market nowadays is the fastest growing and therefore offers you the most possibilities to win new customers. Moreover international customers spend more per transaction and often return rates are significantly lower. So next to a good transaction management the returns often provide a challenge to enter into new markets.
The challenge to link all the transaction, client and logistics information is already a challenge in domestic markets let alone in a return of cross border ecommerce sale. Working with specialists in this area, like Cycleon the award winning logistics company, is taking away the hassle while being able to concentrate on the marketing of your product.
For more information on International Reverse Logistics solutions, visit www.cycleon.com
In-depth information about ecommerce logistics, refurbishment, remarketing, returns process, customer returns and reverse logistics in COUNTRYNAME to be found in the Cross-border Ecommerce Report – Spain.
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