In 2014, Australia ranked 9th but has slipped a place for 2015 as European countries have made significant progress, according to the 2015 Global Retail E-Commerce Index issued by the global management consulting firm AT Kearney, smartcompany.com.au reports.
Australia’s strongest performing ecommerce categories were department and variety stores (33% of sales), homewares and appliances (17%) and groceries and liquor (15%). In a global context, online sales grew 20% worldwide in 2014, to nearly USD 1.4 trillion.
The index measures 9 variables to determine the world’s best ecommerce countries, including macroeconomic factors, consumer adoption of technology, shopping behaviours, infrastructure, and retail-specific activities.
Check out our Cross-border Ecommerce Research section here for more info on specific ecommerce facts and figures, preferred payment methods, risk and fraud, as well as ecommerce legislation and regulation in Australia.
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