According to the Latin American Electronic Commerce Institute (ILCE) this figure represents 30 percent annual growth compared to the sales amount registered 2010.
Online retail sales in the country have jumped by 45.8 percent in 2010, up to USD 152 a year per person, according to the Information Society Indicator (ISI).
Nevertheless, online sales currently represent 10 percent of the total sales of the Chiles most companies. Experts have foreseen that 25 percent of all retail sales will be made online by 2015.
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