About 40% of China’s online consumers buy foreign goods, eMarketer, a digital marketing researcher, alizila.com reports.
Another reasearcher, Teh, estimates that each of China’s digital shoppers in 2016 will spend an average of USD 473.26 on foreign goods, up from USD 446.33 in 2015. By 2020, half of China’s digital shoppers – or more than a quarter of the country’s population – will be buying foreign products online, with total sales of USD 157.7 billion.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now