The key problem areas are: difference in preferred payment methods (epayments, cash-on-delivery); lack of global mind-set, small market size, location and connections to other markets, competition issues; VAT, export tax, burden on SMEs.
Also, lack of digital skills, not promoted enough by governments, lack of professionals; monopolies, poor service (expensive, slow); lack of trust, difference in legislation EU/non-EU and within the EU; difficulties to get investments (local/foreign); and lagging behind the ecommerce development, contract rules, intellectual property rights, custom rules.
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