According to hindustantimes.com, citing people familiar with the matter, as the three companies continue to fund discounts purportedly given by third-party sellers, they have cancelled planned sales events and accompanying advertisements to avoid potential punishment from regulators.
Flipkart has cancelled its plan of doing an app-only sale during the first week of May 2016. Snapdeal and Amazon have also suspended plans to hold one-day sale events where products across categories were supposed to be offered at a discounted price.
The three companies are trying new discounting mechanisms and ad messages for the festive season, which is set to begin in August 2016.
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