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Indian ecommerce companies approach offline to enchant more customers

Monday 23 February 2015 10:33 CET | News

Indian ecommerce companies, although lauching online platforms, are also paying attention to offline presence by opening up brick-and-mortars in order to cast spell on more customers.

To this purpose, online travel firm MakeMyTrip has opened 18 stores and baby and kids products portal Firstcry has launched more than 100 stores across the country, indiatimes.com reports. Supam Maheshwari, Firstcry CEO, has stated that the firm, which has presence in more than 80 cities in India, is planning to add 100 more stores by the end of 2015.

MakeMyTrip CMO, Soujanya Srivastava, said that a lot of customers want to meet a company official before handing over the money, which was the intent behind its stores.


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Keywords: India, ecommerce, offline, online, brick-and-mortar, Customers, online sales, e-payments, retail, MakeMyTrip, Firstcry
Categories: Payments & Commerce
Companies:
Countries: World
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Payments & Commerce