The turnover of online sales in Italy grew by 19% compared to 2014, most revenue being generated by foreign players and big marketplaces, ecommercenews.eu reports. The online shopping centers saw their turnover increase by 140%, making them the sector with the highest growth in Italian ecommerce.
The food industry also grew by 77% compared to 2014. The consumer electronics industry decreased 15% in 2015 compared to 2014, according to research titled `E-commerce in Italy 2016`, conducted by Casaleggio Associati. Two-thirds of Italian merchants try to simplify the purchasing process in order to improve the conversion rate.
Four out of ten online retailers think giving the customers a sense of convenience and offering them support during the purchase process are other important factors that could boost the conversion rate. Mcommerce accounted for 22% of ecommerce in Italy in 2015. In 2014, the share of mobile ecommerce was 13%.
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