Moreover, 81% of of ecommerce purchases came from PCs and tablets while purchases and payments via smartphones accounted for 13% of the total, or EUR 2.8 billion, a 48% year-on-year increase, according to the latest update from the Mobile Payment and Commerce Observatory at Milan Polytechnic.
The growing using of mobile wallets is set to push smartphone-based ecommerce sales to between EUR 4.2 billion and EUR 4.8 billion a year by 2018.
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