According to the latest annual MasterCard online shopping survey, 88 percent of Kiwis mention security as their key consideration when it comes to shopping online, followed by the convenience of the payment method (85 percent) and the monetary value of the item (84 percent).
Findings also show that the top website categories visited include clothing and accessories (40 percent), coupons and deals (38 percent), airline tickets (37 percent) and home appliances (37 percent). Trade Me continues to be the most popular website for online purchases, with 38 percent of respondents having shopped there in the last three-months. According to results, the rest of the market remains fragmented, although traditional retailers are continuing to grow their online presence and are increasingly making up a greater proportion of online sales.
The survey is based on a sample of 500 New Zealand consumers, with ages between 18 and 64.
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