In 2011, Poland was second-to-last in terms of percentage of retail business done online in a ranking with 13 other European countries. Yet, as lobby organization Ecommerce Europe reports, Polands online sales have increased between 25 and 30 percent year-on-year in 2012.
Allegro, the Polish auction website, has more than 12.5 million users who in 2012 did business with each other to the tune of some EUR 2.4 billion. To put that in perspective, total e-commerce sales in Poland came to EUR 5.67 billion. Outside of Allegro, sales have reached almost EUR 1 billion.
Continuously rising internet access is another key driver for the growth of e-commerce in Poland. A study by the Boston Consulting Group indicates that 67 percent of Polish households had access to the internet in 2011 and the number is expected to increase to 75 percent by the end of 2015.
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