According to the “How to Upgrade Online and Mobile Account Opening in an OmniChannel Era” report by Javelin Strategy & Research, the potential of opening a digital account remains largely untapped, especially as consumers place growing importance on mobile capabilities.
The same source points out that the initial wave of consumers applying online and opening account has grown to include consumers relying on smartphones and tablets for account openings. Applications using smartphones and tablets represent about 20 percent of digital applications for checking and savings accounts. Results show that one in ten consumers have mentioned it is easier to open accounts on smartphones and tablets than it is to log online or visit a branch.
The report analyzes the state of online and mobile account opening in contrast to traditional branch applications. It is based on an online survey of more than 5,000 consumers, as well as interviews with bankers and vendors.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now