In the first phase of the partnership, the Associated Newspapers roll-out will focus on the launch of a Mail Shop Instant Mobile Checkout App powered by Simply Tap to enable purchase directly from Daily Mail and Mail on Sunday, dedicated shopping supplements, the Mail Shop online and from within the app itself using the Mail Shop in-app Marketplace. Smartphone users will be able to identify and buy featured products initially using a unique product code, with QR code and image recognition functionality to follow.
Mail Shop is the shopping arm of the Daily Mail offering products in categories including home, kitchen, garden, music, film and books.
The second phase of the partnership is expected to focus on driving sales conversion. This could be from Associated Newspaper advertiser campaigns featured across the portfolio or Mail Shops own product range, in print, online and embedded within content.
The Mail Shop Mobile Checkout App has been made available via the Apple App Store and Google Play.
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