With the launch of direct carrier billing for Google Play, Idea`s 182 million subscribers, according to the company, now have a payment method that works on pre- and post-paid mobile billing plans, both on the Idea data network and over Wi-Fi.
In addition, the Bango Payment Platform enables the app store to maintain a standard technical and operational model for carrier-billed payments everywhere, with Bango handling local market variations to ensure that stores can scale payments quickly and consistently.
What`s more, in other emerging markets, Bango has reported a more than 10-fold increase in content sales following the launch of carrier billing.
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