Dubbed eMobile, the digital service is based on iSMS, a system which allows users to carry out payment transactions via SMS as well as normal credit card. Moreover, payment authentication is done as a cloud service, where an un-forgeable “fingerprint” is created for each transaction. Payment can be carried out using any card registered for the service by the consumer. To identify themselves and make a payment, customers need to respond to the message they receive by typing a specific letter, for instance.
The new m-payment application can be used for repeated and routine payments such as travel or cinema tickets, subscriptions, car parking charges as well as vending machine and online purchases.
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