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LevelUp adds cause donation option to mobile payments offering

Friday 31 August 2012 11:17 CET | News

US mobile payments start-up LevelUp has added a feature that allows users to donate part of their earned loyalty credit to a cause, online media outlet bizjournals.com reports.

LevelUp provides an iPhone and Android QR code mobile payments application for consumers and a terminal system for merchants to process payments. Users “unlock” loyalty credit when they use the LevelUp app to spend a certain amount of money at a business. With its new Causes feature, LevelUp allows to donate part of the unlocked credit. Initial causes partnered with LevelUp are Feeding America, Jumpstart and the Massachusetts Democratic Party, the same source indicates.

In recent news, LevelUp has raised USD 9 million in a funding round led by T-Venture, the venture capital subsidiary of Germany-based telecommunication services provider Deutsche Telekom.


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Keywords: LevelUp, cause donation, mobile payments, mobile loyalty
Categories: Payments & Commerce
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Countries: World
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