SK C&C has adopted VeriFone’s OpenAPI common interface standards that govern communication between a mobile wallet and a merchant’s acceptance device. The OpenAPI standards ensure that value-added wallet data such as offers, coupons and loyalty are universally accepted through merchant systems.
VeriFone’s PAYmedia mobile marketing platform connects the independent ecosystems of issuance and acceptance into one integrated environment. This makes it possible to deliver coupons, promotions and loyalty offers to consumer mobile devices based on geo-targeting, purchase history and demographic data, allowing consumers to receive and redeem promotional and loyalty offers and discounts on their mobile devices at the point of sale.
In recent news, VeriFone Systems has entered a five-year agreement with French department store chain Galeries Lafayette.
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