Such an increase is mainly attributable to revenues generated by the application of NFC as a mobile retail marketing instrument via coupons and smart posters , as the ability to tap smart posters and receive coupons and product information also presents new channels to market for merchants, according to the report. NFC/Felica payments have already gained ground in Japan, but by 2014, the North American and Western European markets will also witness high growth.
The study titled “NFC Mobile Payments & Marketing Opportunities: Forecasts & Analysis 2009 - 2014” was conducted by market research firm Juniper Research.
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