As a result, people will now be able to search for shops and restaurants that are near them and simultaneously receive location information and specific coupons that they can redeem. Using Apple Passbook or Google Wallet, for example, people can store those coupons or act on them immediately. When people come within 100 meters of a business’ latitude and longitude, they will be reminded of their coupons.
Furthermore, coupons will be tailored to a user’s search, based on product and location. The technology works with iOS and Android operating systems.
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