Mobile network operator Orange Israel launched an NFC tag package to its country-wide customer base in October 2012. The Orange NFC stickers package contains three NFC stickers equipped with Smartrac NFC inlays. Smartrac supplied the project with Circus NTAG 203 NFC inlays while TADBIK Group collaborated with NFC Israel to support the rollout. This was achieved by encoding the inlays and by printing and converting them into stickers, packed in the high-end printed package.
The three NFC stickers are preconfigured with a set of activities. Users can interact with the preconfigured content or overwrite it using a dedicated app called Orange NFC app. The Orange NFC app is preinstalled on Orange Israels Android based NFC phones and can also be downloaded from the Google Play Store.
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