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SpendSmart to acquire SMS Masterminds

Friday 18 October 2013 07:42 CET | News

SpendSmart Payments, a prepaid payments provider, has entered a definitive agreement to acquire SMS Masterminds, a provider of SMS-based mobile loyalty services primarily to small and medium sized businesses. The terms of the deal were not disclosed.

SMS Masterminds revenue streams include among others mobile commerce services. SMS Masterminds also has installed loyalty tablets at retail locations across the US. SpendSmart is set to leverage SMS Masterminds retail merchant network to promote existing and new prepaid card programs. The combined entities are also set to be positioned to market its portfolio of prepaid card services to the 1.2 million customers currently signed up for SMS Masterminds mobile loyalty programs.

SpendSmart Payments is extending its prepaid debit card services from issuing its own cards to select user demographic segments, to the providing SpendSmart Program Manager services to third-party card issuers. SpendSmarts primary product, the SpendSmart Prepaid MasterCard for teens, is focused on helping young adults between the ages of 13 and 18 to manage spending.


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Keywords: SpendSmart Payments, SMS Masterminds, SpendSmart Prepaid MasterCard, mobile loyalty services, mobile commerce, prepaid card
Categories: Payments & Commerce
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Countries: World
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Payments & Commerce






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