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Study reveals Hispanic millennials taste for mobile payments

Tuesday 6 September 2016 00:18 CET | News

The Hispanic Millennial Project, a proprietary research study, has revealed that Hispanic millennials show great interest in adopting mobile wallets and new banking methods.

Findings show that Hispanic Millennials, those aged 18 to 34, are more likely to use a mobile wallet like Apple Pay when compared to Hispanics ages 35-64. However, when examining by income levels, the research reveals that Hispanic Millennials with household incomes over USD 46,000 have a 79% awareness of mobile wallet services vs. 63% by their lower income peers. But according to Media Post it is only a matter of time before lower income Hispanic Millennials catch up as they see more outlets accepting mobile payments.

Foreign-born Hispanic Millennials have a greater interest than their US-born peers for mobile wallet services – 63% to 43% respectively for Apple Pay and 64% to 53% respectively for Google Wallet.

The study also concluded that banks could be doing a lot more for foreign-born Hispanic Millennials – being first with their own mobile products that allow these consumers mobile pay, mobile deposit, and other benefits that open the doors to mobile banking.


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Keywords: The Hispanic Millennial Project, mobile payments, mobile wallets, Apple Pay, Android Pay, fintech, challenger banks, US
Categories: Payments & Commerce
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Countries: World
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Payments & Commerce