Under the agreement, Mocapay is set to provide HRTM with its mobile experience platform. The platform, using Mocapays mobile Software-as-a-Service (SaaS) technology, allows students to use their mobile phones in making purchases at Beans, the school’s student-run coffee shop.
HRTM will also leverage the platform’s embedded messaging engine enabling it to distribute customized mobile marketing campaigns to students.
Through the relationship, students and faculty will be able to conduct mobile transactions at the point-of-sale, access their account balance and transaction history and reload their account, all from their mobile phone. Users will also be able to conduct mobile gifting, which allows real-time gift giving directly to another mobile phone.
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