The application enables gift cards to be used on the iPhone. Users can include their plastic gift cards to Wildcard, check their balance or to call customer service. At the register, consumers have to double-tap to redeem via cards barcode or the card number and PIN. Supported retailers include 1-800-Flowers.com, American Airlines, Bass Pro Shops, BedandBreakfast.com, BikeShop.com, Cabelas, Callaway Golf, Club Tee Time, Crutchfield, Lands End, Golfsmith, Great Spa Escapes, Papa Johns, Nike, REI, Travelocity Incentives, Wine.com, and Zappos.com.
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