Blackhawk Network, a provider of prepaid and financial payment products, has expanded its eGift Card program by adding new brands to its online shopping portal.

Available on GiftCardMall.com, Blackhawk Network’s eGift cards can be sent via email. The recipient has to print out and redeem the gift online or in-store at participating retailers.

Blackhawk Network’s Gift Card Mall offers users access to a network of grocery, big box, convenience, drug and specialty stores and is available both offline and through internet retailers. Blackhawk Network’s business solutions include reward and incentive programs provided via a number of card brands, custom designed Visa prepaid cards and fulfillment options.

Blackhawk Network decision of brand extension has been backed up by a recent study conducted by Javelin Strategy and Research. According to the research, consumers’ tendency to make their gift card purchases online will significantly increase, generating a revenue of USD 5.6 billion in US online gift card sales by 2014.