Global payment processing services provider Fifth Third Processing Solutions has established a partnership with edo Interactive, a provider of digital and mobile advertising services.

According to the agreement, Fifth Third Processing Solutions’ financial institution customers will gain access to edo's Interactive Preward loyalty and reward programs. Prewards represent offers from retailers that can be redeemed by using a debit or credit card at the merchant's point of sale (POS).

The edo Preward platform is set to enable participant merchants to deliver digital offers directly to a targeted consumer base of active cardholders that have registered to receive Prewards. After being notified that a Preward offer is available, cardholders can accept the offer and redeem it by shopping at the merchant offering the Preward.