B2B virtual gift card solution provider Transaction Wireless (TW) has partnered with store retailers Gordmans and Thorntons to provide the latter’s customers with mobile and gift card services.

Under the terms of the agreement, clients will be able to purchase virtual (email) or mobile gift cards, powered by TW, from the stores of the two retailers available online or on their Facebook pages, and deliver them instantly both via mobile phone as well as to the sender and the recipient’s Facebook account. Moreover, a link for a secure virtual card will be sent to an email address to enable printing options.

TW will be also managing the sale of Gordmans' traditional plastic cards and both retailers will gain the ability to offer a mobile short code balance inquiry option for gift cards. Furthermore, TW will allow the two merchants to utilize its campaign management system to deliver targeted marketing messages to their consumers.

In early 2010, TW has launched its gift card store for the Facebook providing both virtual and traditional plastic cards through clients’ Facebook pages.