The regulations are also addressing informality, meaning that online shops which have been operating as one-man/woman bands will have to establish actual companies, unless goods are being sold through websites such as MercadoLivre, the Brazilian eBay equivalent.
Due to the lack of basic guidelines for companies, consumers were left unprotected in case of any issues, such as delivery of faulty products or goods simply not turning up. Dissatisfied customers would often consult the Consumer Rights Code, which did not have specific provisions for e-commerce until now meaning some malicious vendors would operate under generic terms and literally run away with customers money.
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