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Consumers spent more than USD 20 bln shopping using mobile devices in 2011 – report

Thursday 27 September 2012 10:35 CET | News

In 2011 consumers spent more than USD 20.7 billion shopping using mobile devices, especially tablets through which approximately USD 5 billion of mobile purchases were made, a recent report has revealed.

According to the report, the number of consumers owning tablets is expected to more than double within the next three years. This adoption is set to lead to an explosion in retail purchasing using tablet devices.

The report has also found that there are striking differences between mobile phone purchases and tablet purchases. Consumers spend an average of USD 10 more per purchase using a tablet compared to the average purchase made through a mobile device. Even within the tablet world, there are noticeable differences between amount, type and frequency of purchases made by Kindle Fire and Apple iPad owners.

The report titled “Mobile Payments Hit $20 Billion in 2012: Tablets are Key to a Successful Retail Strategy” was issued by research firm Javelin Strategy & Research.


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Keywords: report, Javelin, mobile purchases
Categories: Payments & Commerce
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Countries: World
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Payments & Commerce






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