US-based financial holding company First Financial Bankshares has launched Picture Pay, a mobile bill payment service.

The new service allows customers to take a picture of a vendor bill with their mobile devices and then submit it for payment.

First Financial Bankshares is a financial holding company that operates 11 banking regions with 55 locations across the US. The company also operates First Financial Trust & Asset Management Company, with six locations and First Technology Services, a technology operating company.