Giftango, a US e-gifting services company, has launched a mobile development platform set to enable mobile developers to issue virtual gift cards from their own mobile applications.

With Giftango’s new service mobile developers can access a single platform to issue out gift cards to various US-based merchants, while being able to manage those issued cards through a single straightforward interface. Moreover, the platform allows merchants to establish clear standards for the mobile development community.

Giftango offers services to a number of US merchants including brands like Lowe's, Sears, and Cabela's. Giftango’s platform is integrated with nine gift card processors and enables Giftango retailers to manage channel sales, offer promotions and track deliverability and statistics non-available in stored value. Channel partners can track sales and distribution across the variety of stored value processors and merchants from a single toolset.