The Mobile Shopping Sitges 2010 project was led by La Caixa, Telefonica and Visa Europe, with Ingenico acting as the technology partner supplying the payment terminals used in the trial. Following the trial, the mobile phones and payment terminals are left with the merchants in Sitges indefinitely.
Of the 1.500 participant customers, 90 percent used the mobile phones for payments, and 80 percent of the merchants carried out transactions using the deployed system. Transactions valued at up to EUR 20 could be carried out without a PIN and were found to account for 60 percent of the purchases. Larger transactions could be carried out provided the customer enters their PIN on the keypad of the merchants Ingenico terminal to confirm the purchase.
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