Under the agreement, consumers are set to be able to access the gift card by scanning a QR code with their mobile devices or by accessing RIMs application store dubbed App World. This takes users to a discovery application where they can see the content available in the offer. RIM uses these cards to reward BlackBerry users for their loyalty as well as to enable them to purchase new phones.
Tanla enables transactions in 160 countries. The company’s mobile payment service is used by software vendors, application developers and content providers to enable transactions on the handset.
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