According to statistics released by market research firm eMarketer, mobile devices are becoming a key and popular, shopping tool. Data shows that American consumers have spent USD 25 billion via mobile transactions during the period under review, up by 81 percent as compared to 2011. Apart from social networking, gaming and emailing, shopping has become one of the top mobile device activities.
Experts expect mobile to account for 15 percent of e-commerce sales in 2013. Furthermore, by 2016 that figure is expected to reach 27 percent, or USD 87 billion, with shopping on tablets more prevalent than via smartphones.
eMarketer predicts that US consumers will spend USD 24 billion shopping on their tablets, and that figure will nearly double by 2015. M-commerce sales on smartphones are lower and will grow more slowly, reaching USD 13.44 billion in 2013 and USD 24.32 billion by 2016. Purchases on other mobile devices, such as ereaders, will continue to make up a small but steady share of the m-commerce pie.
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