As a result of the growing number of internet users and the increasing penetration of e-commerce services within large and medium enterprises, e-commerce in Argentina is expected to grow 25-30% this year, as compared to ARS 5.24 billion (almost USD 1.36 billion) registered in 2009, according to BNamericas, citing the director of local consultancy firm Prince & Cooke.

B2C sales account for nearly 5 percent of total sales in the country, while the C2C segment generates the rest, the same source indicates. Almost 26 percent of internet users buy products and services via electronic commerce channels. By the end of 2010, their number is expected to reach 26 million.