Avangate, a Netherlands-based developer of e-commerce and channel management technology for software companies, has added enhanced subscription capabilities to its e-commerce platform.

As a result, software vendors will be able to better market their downloadable apps or web-based subscription products.

The Avangate 2011 Spring Update includes:

* Trial Subscriptions – marketers can implement special offers for subscription payments or test different trial pricing scenarios to convert hesitant users on landing pages and product pages
* Renewal with New Product Versions – based on a combination between a renewal and an upgrade, this feature is mainly aimed at the security industry and companies that upsell repeat customers with discounted upgrades or new licensing options
* Renewal Forecast Report – a business intelligence tool which shows estimated renewals and volumes and enables sales people to create forecasts and adjust their renewal/ subscription strategy
* Subscriptions via JCB – the latest payment method in the Avangate system to receive recurring billing capabilities

Avangate already offers renewal, upgrade as well as subscription and trial download capabilities, providing software companies with flexibility in terms of campaign set up, discounts and notifications.

Avangate provides electronic software distribution and reseller management solutions assisting software vendors worldwide sell their software products online as well as through channel and distribution networks. Most recently, the company has raised EUR 4 million in funding round.

About Avangate:

Company founded: 2005
HQ: Amstelveen, The Netherlands
Offices in Romania, USA, Taiwan
Clients: 1500 + (software companies), Affiliates: 22,000
Employees: 70 (and aiming to grow to 110 by the end of 2011)